• Monday MADness: SoBe Nascar Cameo!

    16 days ago - By Tom Richmond

    Clicky to Embiggen...
    Back in the early 2000's Warner Bros had MAD was doing some kind of cross promotion with SoBe , a subsidiary of PepsiCo, and a new chocolate drink they had called “Love Bus Brew”. There was promotional artwork done by Sergio Aragonés , “What Me Worry” printed under select bottle caps (send in three of these “ MAD ” caps to SoBe and get a free SoBe/MAD branded T-Shirt), etc. I actually drew caricatures at a SoBe booth at the X Games in Cleveland at one point.
    They also did a sweepstakes where the “grand prize” was to get drawn into MAD with Alfred E. Neuman. I was...
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