• A Response to: Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    7 monthes ago - By Peta Pixel

    Recently I came across a blog post that essentially blamed professional photographers for creating boring stock photos, and that boring stock photos are the key reason that companies should be using User-Generated Content.
    To sum up: stock photos are bad/boring, therefore companies and marketers are forced to look elsewhere. Deep into the article, we get this gem:
    People whose work is used don't merely provide high-quality content for free; after being invited to take part in a campaign, they tend to also often become its biggest cheerleader.
    The author's conclusion : giant wealthy...
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