• Nikon Thinks It Can Become 1 in Full-Frame ‘Quite Soon'

    29 days ago - By Peta Pixel

    2018 has been the year the mirrorless camera war exploded, with Canon , Nikon , and even Panasonic unveiling new full-frame mirrorless cameras to compete against the current champ Sony. Canon and Nikon have already taken a chunk out of Sony's lead , but Nikon has much loftier ambitions: it believes it can become 1 in full-frame cameras “quite soon.”
    That's what the company says in a newly published interview over at DPReview , which spoke to multiple Nikon executives over the past few months.
    When asked about internal sales targets for its DSLR and mirrorless cameras, Nikon's response was...
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