• Can Hasselblad Compete Against Fujifilm in Medium Format?

    11 days ago - By Peta Pixel

    Hasselblad. The company that went to the moon. A company known for producing some of the most iconic cameras in history. Since 1948, when Hasselblad produced its first consumer camera, it has built a strong reputation within the industry. As with many companies, it has had a few bumps in the road, but for the most part, it remains a highly respected organization.
    The last decade has been relatively tough for the company. The shrinking medium format industry and a few major blunders around the Hansen years made things challenging to say the least. More recently, Fujifilm entered the medium...
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