• PERSONAL BRANDING in 18C - GARDEN Conversation Pieces

    2 monthes ago - By It's About Time

    Johann Zoffany (1733-1810) William Ferguson introduced as Heir to Raith 1769
    Since the mid-20C, personal branding or self-packaging has described a burgeoning process of attempting to establish a prescribed image or impression in the minds of others about an individual or a family. With no instant & far-reaching social media or digitally-aided forms of disclosure in the 18C, that wasn't so easy. But that kind of perception could be reinforced through Conversation Piece portraits. Pioneered by William Hogarth (1697-1764) & Philip Mercier (1689-1760) in the early 18C, & continued by Arthur...
    Read more ...