• Zaha Hadid Architects Reveal Twisting Steel Billboard in West London

    7 monthes ago - By Arch Daily

    Courtesy of JCDecaux
    Zaha Hadid Architects have released images of their latest project, a sculptural billboard named for its location in Kensington, London. The project, a collaboration between the late Zaha Hadid and partner Patrik Schumacher , marks the firm's first direct foray into advertising. Designed for advertising giant JCDecaux, the billboard comprises a digital screen embedded within a twisting double-ribbon of stainless steel. The screen is a stunning 26 metres wide and six metres high, and curves to provide better visibility from the street.
    Courtesy of JCDecaux
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