Media / Digital / Artist

PERSONAL BRANDING in 18C - GARDEN Conversation Pieces

Posted On: Sep 5, 2018   |   Posted By: It's About Time

PERSONAL BRANDING in 18C - GARDEN Conversation Pieces

Johann Zoffany (1733-1810) The Drummond Family Zoffany depicted several generations of the Drummond Family, here the patriarch with the cane is banker Andrew Drummond, who's bank held the deposits of Zoffany, Gainsborough, prominent artists.
Since the mid-20C, personal branding or self-packaging has described a burgeoning process of attempting to establish a prescribed image or impression in the minds of others about an individual or a family. With no instant & far-reaching social media or digitally-aided forms of disclosure in the 18C, that wasn't so easy. But that kind of perception could be reinforced through Conversation Piece portraits. Pioneered by William Hogarth (1697-1764) & Philip Mercier (1689-1760) in the early 18C, & continued by Arthur Devis (1712-1787), George Stubbs (1724-1806), Johan Zoffany (1733-1810) & others, the Conversation Piece was a new form of portraiture, depicting groups of traditional & aspiring gentry often in country house garden landscape settings.
A growing, affluent middle...

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